Terms and Conditions
Effective date: 1 October 2025; Last updated: 1 October 2025
1. General Provisions
1.1. These Terms and Conditions (“Terms”) govern the use of the website www.whiskyproject.ai (the “Website”) operated by Whisky Project Ltd, a company registered in England and Wales (Company No. 08461372), with its registered office at 9–11 New Broadway, London, England, W5 5AW (the “Company”).
1.2. By accessing the Website or placing an order, each user confirms that they have read, understood, and accepted these Terms.
1.3. Access to this Website is restricted to individuals of legal drinking age in their jurisdiction. Whisky Project Ltd promotes responsible consumption and compliance with all applicable laws.
1.4. Whisky Project Ltd reserves the right to amend these Terms at any time. Changes take effect immediately upon publication on the Website. Previous versions are archived and available upon request. Continued use of the Website constitutes acceptance of the revised Terms.
1.5. Users must not misuse the Website, interfere with its operation, or submit false or fraudulent information.
1.6. All official notifications, order updates, and service announcements will be delivered via e-mail to the address provided by the customer at the time of order. Customers are responsible for keeping their contact details accurate and may edit them anytime in the customer account section.
1.7. These Terms are available in English. Translations are for convenience only; the English version prevails.
1.8. Acceptance of these Terms occurs on the Website’s entry page before accessing restricted sections, placing orders, or participating in promotional or research activities.
1.9. Temporary unavailability of the Website due to maintenance or technical malfunction does not constitute a breach. Whisky Project Ltd endeavours to restore normal service within 48 hours of unplanned downtime.
1.10. Annual audit clause. These Terms are reviewed at least once every twelve (12) months to ensure continued compliance with applicable laws, regulatory guidance, and industry best practice.
2. Scope of Activity
2.1. Whisky Project Ltd operates as a marketing, research, and ordering platform, connecting customers with independent distributors of whisky produced by third parties under licence from Whisky Project Ltd.
2.2. The Company does not directly sell, supply, or manufacture whisky and does not hold an alcohol premises licence under the Licensing Act 2003.
2.3. All sales are concluded directly between the customer and a licensed distributor. Whisky Project Ltd acts solely as a commercial agent, facilitating product presentation, order collection, and secure pre-authorisation of payments.
3. Marketing and Communications
3.1. Whisky Project Ltd engages in brand marketing, digital communications, and educational activities promoting whisky culture, innovation, and responsible consumption.
3.2. The Company communicates via its official website (www.whiskyproject.ai), newsletters, and official social media channels, including:
- Facebook: fb.com/WhiskyProjectAI
- Instagram: instagram.com/WhiskyProjectAI
- YouTube: youtube.com/@WhiskyProjectAI
- X (formerly Twitter): x.com/WhiskyProjectAI
3.3. Unofficial channels and impersonation. The Company bears no responsibility for information or offers obtained outside these official channels. It is not liable for fraudulent accounts or messages impersonating the Company. Suspicious activity should be reported to info@whiskyproject.ai.
3.4. All promotional content complies with the UK CAP Code and ASA guidelines, ensuring age-appropriate and responsible messaging.
3.5. Data protection. Marketing data are processed in accordance with the Company’s Privacy Policy, available at www.whiskyproject.ai/privacy.
3.6. Cookies and tracking. The use of cookies, tracking technologies, and user preference settings is governed by the Company’s Cookie Policy, available at www.whiskyproject.ai/cookies.
4. Research and Innovation
4.1. Whisky Project Ltd conducts research and technological development in whisky blending and sensory analysis.
4.2. The Whisky Project AI initiative integrates artificial intelligence, robotics, and community feedback to create data-driven blends.
4.3. All sensory data are anonymised and used exclusively for research purposes in compliance with privacy laws and ethical standards.
4.4. Data retention. Anonymised research data are retained for up to 24 months before secure deletion, in accordance with ICO guidance.
5. Product Development and Licensing
5.1. Whisky Project Ltd designs whisky formulations, flavour profiles, and blending specifications.
5.2. The actual distillation, maturation, and bottling are performed by independent, licensed producers under contract with Whisky Project Ltd.
5.3. Producers may operate in different jurisdictions and must comply with local manufacturing and excise laws.
5.4. Product descriptions and specifications on the Website are provided by licensed distributors. Whisky Project Ltd is not responsible for errors or omissions in such information.
6. Orders and Payments
6.1. Orders represent an offer to purchase whisky from a licensed distributor associated with Whisky Project Ltd.
6.2. Whisky Project Ltd acts as a commercial agent, managing order intake and payment pre-authorisation.
6.3. Upon order submission, Whisky Project Ltd initiates a card pre-authorisation (valid for 21 days) to verify payment validity. If an order is not confirmed by a distributor within that period, the pre-authorisation is automatically released.
6.4. After receiving order details, the distributor contacts the customer within 14 days to confirm availability, verify age, and finalise local terms.
6.5. Once confirmed and accepted, funds are charged and transferred directly to the licensed distributor. If the order cannot be fulfilled, the pre-authorisation is cancelled and funds released.
6.6. Whisky Project Ltd may cancel an order without reason, particularly if (a) no distributor operates in that jurisdiction; (b) age verification fails; (c) false information is provided; or (d) the distributor cannot contact the customer. Pre-authorised funds will be unblocked immediately.
6.7. Payments are processed securely through PayPal (Europe) S.à r.l. et Cie, S.C.A., regulated by the CSSF. Whisky Project Ltd does not hold customer funds.
6.8. All offers are subject to availability. Certain products may be unavailable in some jurisdictions due to regulatory or distributor limitations.
6.9. Product unavailability. If a product becomes unavailable after order submission, the customer will be notified immediately. No charge will occur, and any pre-authorised amount will be released.
6.10. Record retention. Order and transaction records are retained for a minimum of six (6) years to comply with legal, accounting, and tax requirements.
7. Prices and Taxes
7.1. All displayed prices include VAT, excise duties, customs fees, and mandatory charges.
7.2. Prices are determined by distributors and may vary depending on local regulations or settlement currency.
8. Licensed Distributors
8.1. The full business details of licensed distributors are published on the Website and available before placing an order.
8.2. Each distributor operates under its own licence and is responsible for compliance with local law.
9. Delivery and Fulfilment
9.1. Deliveries are executed by licensed distributors or their logistics partners.
9.2. Delivery methods and timing depend on local regulations and destination.
9.3. Non-delivery claims must be addressed to the distributor. If no response is received within 14 days, Whisky Project Ltd may assist in escalation.
10. Consumer Rights and Withdrawals
10.1. Customers retain statutory consumer rights under UK and EU law.
10.2. The 14-day withdrawal right under Consumer Contracts Regulations 2013 applies in accordance with the policy of the fulfilling distributor.
11. Returns, Refunds, and Complaints
11.1. Whisky Project Ltd does not handle returns. All returns and refunds are managed by the responsible distributor under local law.
11.2. Complaints may be sent to info@whiskyproject.ai and will be forwarded to the appropriate distributor within 7 business days.
11.3. A formal response will be issued within 14 business days.
12. Age Verification
12.1. Whisky Project Ltd and its distributors reserve the right to verify legal drinking age before accepting an order.
12.2. Orders failing verification will be cancelled and pre-authorised amounts released.
13. Force Majeure
13.1. Neither Whisky Project Ltd nor its distributors shall be liable for failure to perform obligations due to events beyond reasonable control (e.g. natural disasters, transport bans, pandemics).
13.2. Parties shall notify each other within 10 days and attempt to mitigate consequences.
13.3. Technical downtime due to maintenance or server issues is not a breach of these Terms.
14. Intellectual Property
14.1. All trademarks, formulations, designs, and content on the Website are the property of Whisky Project Ltd.
14.2. Any reproduction or modification without written consent is prohibited.
15. Product Access and VIP Programme
15.1. Access restrictions. Certain offerings displayed on the Website may not be available for purchase or delivery in some jurisdictions due to local licensing, import, or advertising regulations.
15.2. Community access model. Whisky Project Ltd operates a participation-based access system linking selected product availability to engagement within the global Whisky Project community.
15.3. VIP levels. Each product on the Website displays a pictogram indicating its access level:
- VIP0 – Open Collection: available to all users.
- VIP1–VIP3 – Exclusive Collections: reserved for verified community participants.
15.4. Full details regarding VIP levels, criteria, rewards, and access conditions are published at www.whiskyproject.ai/vip.
15.5. Whisky Project Ltd may verify eligibility before forwarding any VIP order to a distributor. Ineligible orders will not be processed, and pre-authorised funds will be released.
16. Limitation of Liability
16.1. To the fullest extent permitted by law, Whisky Project Ltd shall not be liable for any direct, indirect, incidental, or consequential damages, particularly for losses arising from improper use or unlawful resale of whisky.
16.2. Nothing in these Terms limits liability that cannot be excluded under applicable law.
17. Governing Law and Dispute Resolution
17.1. These Terms are governed by the laws of England and Wales.
17.2. Any dispute shall fall under the exclusive jurisdiction of English courts.
17.3. Consumers may use authorised Alternative Dispute Resolution (ADR) services or the European Commission’s Online Dispute Resolution (ODR) platform at https://ec.europa.eu/odr.
18. Contact Details
Whisky Project Ltd
9–11 New Broadway, London, England, W5 5AW
info@whiskyproject.ai, www.whiskyproject.ai
Privacy Policy
Effective date: 1 October 2025; Last updated: 1 October 2025
1. Who We Are
This website (www.whiskyproject.ai) is operated by Whisky Project Ltd, a company registered in England and Wales (Company No. 08461372), with its registered office at 9–11 New Broadway, London, England, W5 5AW. Whisky Project Ltd (“we”, “us”, “our”) acts as the Data Controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What This Policy Covers
This Privacy Policy explains how we collect, use, and protect your personal data when you:
- visit our website or online store,
- create an account or make a purchase,
- subscribe to our newsletter or loyalty programme,
- contact us via email or social media.
3. What Personal Data We Collect
We may collect the following categories of personal information:
- Identity Data: name, date of birth (for age verification), username or account ID.
- Contact Data: billing and delivery addresses, email address.
- Transaction Data: order history, payment details (processed securely via third-party payment providers).
- Technical Data: IP address, browser type, operating system, and usage data (cookies, analytics).
- Marketing Preferences: your consent to receive marketing messages or join the rewards programme.
4. How We Use Your Personal Data
We process your personal data for the following lawful purposes:
- To process and deliver your orders (Performance of a contract)
- To manage your account and verify your age (Legal obligation and legitimate interest)
- To send service updates and notifications (Legitimate interest)
- To send marketing communications (if you opt-in) (Consent)
- To manage loyalty or reward points (Performance of a contract)
- To improve our website and services (Legitimate interest)
- To comply with legal and tax obligations (Legal obligation)
5. How We Share Your Data
We may share your data only when necessary with trusted third parties such as:
- Payment processors (e.g. PayPal, Stripe)
- Delivery and logistics partners
- IT and hosting providers
- Professional advisers (accountants, legal consultants)
All such partners are required to process your data securely and in accordance with the UK GDPR.
We do not sell or rent your personal data to any third parties.
6. International Data Transfers
If we transfer data outside the UK (for example, to hosting providers or analytics services), we ensure appropriate safeguards are in place, such as UK adequacy decisions or Standard Contractual Clauses approved by the ICO.
7. Data Retention
We retain your personal data only for as long as necessary:
- Order and billing information – up to 6 years for legal and tax compliance;
- Account data – until you delete your account;
- Marketing data – until you withdraw consent.
After these periods, your data will be securely deleted or anonymised.
8. Your Rights
Under UK data protection law, you have the following rights:
- Access – request a copy of your data;
- Rectification – correct inaccurate data;
- Erasure – request deletion (“right to be forgotten”);
- Restriction – limit processing;
- Data portability – obtain your data in a structured format;
- Objection – object to marketing or certain processing;
- Withdraw consent – for marketing at any time.
To exercise your rights, contact us at info@whiskyproject.ai. We aim to respond within one month.
9. Cookies and Tracking Technologies
Our website uses cookies to enhance functionality, remember preferences, and analyse traffic. You can manage or disable cookies in your browser settings. For details, please see our Cookie Policy (if applicable).
10. Marketing Communications
We will only send you marketing emails if you have explicitly opted in. You can unsubscribe at any time using the “unsubscribe” link in our emails or by contacting us at info@whiskyproject.ai.
11. Age Verification and Legal Compliance
To comply with UK licensing laws (Licensing Act 2003) and promote responsible alcohol sales, we may require proof of age before processing or dispatching any order. By using our website and making a purchase, you confirm that:
- you are at least 18 years old, or above the legal drinking age in your country of residence;
- any recipient of your order is also of legal drinking age.
We may use third-party age verification services or request a copy of valid identification before fulfilling an order. We reserve the right to cancel any order if age verification cannot be completed or if false information is provided. Whisky Project Ltd supports responsible drinking and encourages moderation in alcohol consumption.
12. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
- encrypted transmission (SSL/TLS),
- restricted data access,
- secure password storage,
- regular security reviews.
13. Complaints
If you believe your data has been mishandled, please contact us first at info@whiskyproject.ai. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk
14. Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date.
15. Contact Us
Whisky Project Ltd
9–11 New Broadway, London, England, W5 5AW
info@whiskyproject.ai, www.whiskyproject.ai
Cookie Policy
Effective date: 1 October 2025; Last updated: 1 October 2025
1. Introduction
This Cookie Policy explains how Whisky Project Ltd (“we”, “us”, “our”) uses cookies and similar technologies on our website www.whiskyproject.ai. It should be read together with our Privacy Policy, which explains how we collect, use, and protect your personal data. By continuing to use our website, you consent to the use of cookies as described in this policy, unless you disable them in your browser settings.
2. What Are Cookies
Cookies are small text files placed on your computer, smartphone, or tablet by websites you visit. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners.
Cookies can be:
- First-party cookies – set directly by our website;
- Third-party cookies – set by external services (e.g. analytics, advertising, social media).
3. Types of Cookies We Use
We use the following categories of cookies:
a) Strictly Necessary Cookies
These cookies are essential for the proper operation of our website and online store. They enable functions such as:
- shopping cart management,
- secure checkout,
- account login,
- age verification pop-ups.
You cannot disable these cookies through our cookie banner, but you can block them in your browser (note: the site may not function properly).
b) Performance and Analytics Cookies
These cookies help us understand how visitors use our website (e.g. which pages are most popular, how long users stay, or how they navigate). We use this information to improve performance and design.
Examples:
- Google Analytics cookies (_ga, _gid, _gat) – track usage data anonymously.
We only use these cookies if you consent to them.
c) Functionality Cookies
These cookies allow us to remember your choices and preferences, such as language settings, region, or login status. They improve your browsing experience but are optional.
d) Marketing and Advertising Cookies
We may use cookies to deliver relevant promotions and measure campaign effectiveness. These may include:
- cookies from advertising networks (e.g. Meta, Google Ads),
- cookies linked to newsletter or rewards programme tracking.
These cookies will only be placed if you consent through our cookie banner.
4. How Long Cookies Are Stored
| Type | Typical Lifetime | Description |
|---|---|---|
| Session cookies | Until browser is closed | Temporary cookies deleted after you leave the site |
| Persistent cookies | 1 day – 12 months | Remain on your device for a set time unless deleted manually |
| Analytics cookies | Up to 24 months | Used by Google Analytics for performance tracking |
You can delete all cookies at any time in your browser settings.
5. Managing Cookies
You can manage or delete cookies using your browser settings. Instructions for popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647″
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Microsoft Edge: https://support.microsoft.com/en-us/help/4468242
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
You can also withdraw your consent at any time using our cookie banner or the “Manage preferences” link in the website footer.
6. Third-Party Cookies
Some cookies may be placed by trusted partners providing analytics, hosting, or advertising services. These third parties may use cookies to collect information about your browsing activity across different websites.
We currently use or may use:
- Google Analytics – website usage analytics
- Meta (Facebook/Instagram) – advertising and retargeting
- YouTube – video embedding and playback
Each third party has its own privacy and cookie policy, which we encourage you to review.
7. Changes to This Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically to stay informed about how we use cookies.
8. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
Whisky Project Ltd
9–11 New Broadway, London, England, W5 5AW
info@whiskyproject.ai, www.whiskyproject.ai


